Build A Business

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Overview of building a successful business.

  • Address the age-old problem of finding new customers.
  • Get to know the 5 main groups that need to be targeted to attract new customers.
  • Develop a system that prevents the pre-qualification of prospects.
  • Learn how to use the power of storytelling. 
  • Create a professional persona and approach.
  • Formulate a way to ensure a  consistent approach.
  • Develop a coping mechanism to help you to persevere when the going gets tough.​
  • Find out why keeping existing customers is cheaper than finding new customers.
  • Explore how your organisation can best present a consistent 'face' to customers and prospects alike.  
  • Create specific, relevant and inspiring customer service training.
  • Prepare for the inevitability of change.  Everything changes and determine what your company needs to be able to meet the demands that change brings.
  • Find out what type of negotiator you are.  Everything is a negotiation and good negotiating skills are important to everyone trying to build a business.
  • Find out what type of sales person you are. Everything is a sale and good/ethical sales skills are important not only to everyone trying to build a business but for everyone involved in the business.
  • Have a strategy.  Most businesses are teams.  Teams need to built, trained and pointed in the right direction.  
  • Identify your goals.  Good teams are coached to work towards and believe in a common aim.
  • Develop a purpose.  Everyone in an organisation needs to understand their place in the 'big picture'.
  • Find out what it takes to be a good communicator.  Leaders need to develop good communication skills.
  • Discover the authentic you.  Communicating successfully starts with the truth.
  • Uncover the specific skills required for general conversation, formally communicating with colleagues, delivering a lecture, delivering a speech, leading a meeting or keeping a discussion group on point.
  • Develop the skills needed to prepare correctly for different occasions.  Correct preparation is the basis of all effective communication.
  • Learn how to lead yourself (before you try to lead others).
  • Develop a basic understanding the 4 primary leadership styles and how they best represent your personality.
  • Create a mind-set that avoids confusing management with leadership.
  • Lean to focus.  Keep sight of the fact that teams are one and several at the same time.  Feeding to the identity of one without considering the other is bad!
  • Learn to recognise an unwilling follower: they are an antagonist.
  • Have a set method to determine if a good practitioner (within the team) will make a good leader.
  • Cultivate an approach that informs you on when to lead and when to follow.
  • Build a solid framework for all of your public speaking.
  • Learn to use performance nerves/fear to your advantage.
  • Work out where you sit on the introvert/extrovert continuum.
  • Become conversant with current theories on learning styles - everyone learns differently.
  • Make sure you know the difference between a good and bad strategy - before you act.
  • Understand the importance of disaster planning.
  • Develop systems that measure productivity as accurately as activity.  Not all activity is productive.
  • Become aware of how deadlines can help or destroy a good strategy.
  • Become aware of how time management can help or destroy a good strategy.
  • Become a student of the differing approaches to problem solving.
  • Learn the power of perspective.
  • Learn the difference between being assertive and being aggressive.
  • Become a great networker.  
  • Acquire the skills needed to resolve conflicts.
  • Find your inner-power and use it to influence outcomes.
  • Understand motivation.  There are two core motivational approaches, it is vital that leaders understand what they are and how they should be applied.
  • Learn to sift through the vast amount of analytical data available to all businesses especially those who use social networking.
  • LEARN TO SAY NO.

Our Services   

According to the UK Institute of directors, depth of leadership is “frequently” a problem for small to medium-sized businesses.  

Often company founders are too hands-on; this results in the leader getting bogged-down in day-to-day distractions.  When this happens the leader of a company starts to waste the energy that built the company.  This in turn results in missing the bigger picture/challenges/opportunities, slow growth, a disengaged workforce and the failure of the company (failure that destroys years of hard work building a company from nothing). 

These pages exist to help in three ways:
  1. Passing on experience - 40+ years in business, teaching and coaching.
  2. Hands-on coaching/development of individuals and teams - the key resource of any company or organisation or team.
  3. The coaching of senior personnel - even NBA players need a coach.​

Areas of Expertise:
Financial Services and Education. Executive business coaching in leadership & management.  Professional Sport. Life Coach & Counselling services. Insolvency and debt management.

CV highlights include: Product development and delivery for a major UK PLC. Sales, management & training for two major financial institutions and two UK universities. Promotion of national & international sporting events in the UK. Board level experience in the public and private sectors. Championship winning national sports coaching.
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