Public Relations

Public Relations (PR)

Suggested Video.

A Recipe for PR Success.

Edward Bernays pioneer in the field of public relations.
Personal relationships at the core of good PR.
Brands should focus on existing relationships.
"Mental Space' is limited.
Internet based social relationship networking, one 'fan' at a time.
'Stupid Majority' and 'Smart Minority'.

CIPR (The Chartered Institute of Public Relations) considers a companies reputation is one of the key areas of Public Relations.

Wellness.

Stay centred and focus on things you can control: You control the narrative around your organisation starting with what makes your product(s) unique.
Be truthful not hateful. Speak your truths consistently and without being combative or aggressive: Don't ever criticise other organisations, brands or products. Fact-check everything published by your organisation.
Be yourself: don't flatter or fake love and/or affection: Be authentic and make realistic claims.
Learn how to take strength from everything you believe: Create and rely on a strong 'mission statement'.
BE HAPPY: Smile especially when things go wrong.

Suggested Videos.

Word cloud poster for public relations using words like magazines, newspapers, narratives, publicity, reality, authenticity, media etc.

Buy this poster.

1. Biggest PR Blunders of 2014.

2. GM Hearings Cold Open - Saturday Night Live.

What's Next?

Make someone responsible for maintaining your organisations reputation.
Identify the PR channels that suit your approach.
Identify your 'community' those that you want to get your message to.
Create a short 'Company Story'. Your story should; (A) Start with a brief history. (B) State, who you are, what you do, why you do it, where you do it and when you do it. (C) Finish with any promises and guarantees, you offer, that support your activities.
Expand on your Company Story giving details, especially regarding the guarantees and promises that you make.
Create an integrated PR strategy and make sure everyone in your organisation supports the approach and uses it whenever they find themselves in contact with the public.
Blend traditional (press release) with cyberspace (social networking).
Look for opportunities to support your 'community' that are stand-alone and not related to any commercial activities.
Create a 'good-boy' file and communicate it to everyone in your network
Constantly review how well you are communicating and to what extent your communication is improving your reputation in your community.

NOTE: Whilst PR can be used to highlight products and services it is not it's main purpose. Avoid turning every communication into a sales pitch.

Hello,

'"Success through team strength and professionalism..."

The content of this website is based on my experience, education and the hundreds of coaching sessions I have delivered in the real world and online. Through these pages I hope to help with common problems faced in the workplace especially in team oriented environments.

Coach Walsh 2021.

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