Why We Need Core Values

Why we need core Values. James Franklin.

James Franklin earned a psychology degree whilst playing Quarterback at East Stroudsburg University of Pennsylvania, eventually becoming head football coach at Penn State.

The video opens with the notion that "...it's all about relationships..." Coach Franklin then goes on to outline his core values for his team. 'Positive attitude, work ethic, the desire to compete, the willingness to sacrifice and the need to develop a collective mentality'.

This video stands out for me because it touches on something that I have come to believe in. As people we can't pick and choose when we apply these standards they have to be part of everything we do in life.

BUT, it is unrealistic to think that anyone can live up to these ideals anything like 100% of the time. The point is that everyone has a responsibility to try.

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